Small Business And Marketing Consultants

It has always been difficult for small business proprietors to make the the decision to employ a small business consultant to assist them in running their business.

And yet marketing is one of the foundation posts of a successful small business - a successful any business. It is an aspect of business that most small business owners have a poor understanding of. They often think marketing and advertising are one and the same.

If the small business owner has the time, and she may very well in the beginning of the start up, she can do much of the work that a marketing consulting can do for herself., but she has to know what to do.

It is like sawing wood and hammering a nail and screwing a screw. Most people know how to do that but most people cannot build a house or even a cabinet.

A big part of the reason is price. Consultants are not inexpensive!

 And the small business consultancy industry is not blameless, either. It does a poor job of promoting itself to small business. Many of them have that government disease of incorrectly defining what a small business is.

Most government departments define a small business as one who has less than one hundred employees. If that is a small business then their has to be another category for the kind of clients I have. Restaurants, for example, a large portion of our clients would never employ 100 people no matter how large they grew. An independent supermarket with 20 staff is quite a profitable size.

And how about all the home based business owners who operate on their own? They wouldn't even get a look in!

The small business consulting industry has tended to ignore the boutique businesses which have made this and any other nation strong, and no-one else seems to be looking after them specifically. It is no wonder they view consultants with suspicion.

   My firm was started in 1969 with the sole aim of providing assistance to those extra small business owners in their efforts to maximize profits. Our aim has not changed.

We have gathered together all the information from the internet and other sources we can to help those forgotten business owners. If you need further information about any matter to do with business just send me an email at kelvyn@consulting4profit.com  you do not need to be a client. It's free. Your a small business person, aren't you?