The Secrets To Getting Customers For Your New Business Part 1

Okay so I told a Fib! I have no secrets to reveal, only good commonsense and simple hands-on steps to getting clients. But 98.3% of small business owners do not carry them out so they might as well be secrets.

There are so many simple inexpensive steps that a new business owner can take they would fill a book and they nearly always produce customers/clients.

But there is one absolutely vital step you must take before you commence any ad or promotion campaign or you will be just whistling in the dark.

Now I know you haven't got the money to spend on a Marketing Consultant. If you did she would be using words like: market research, demographic patterns and product positioning? , which you may, or may not understand.

However your first step will be to carry out your own Market Research. Will you be able to do it as well as a professional? Of course not! But you will be able to do it well enough in the beginning and you will be able to do it free.

Here is what you should do> Get yourself a notebook and under the heading "My Ideal Client" write all the attributes your ideal client would have.

For example, the first attribute for my ideal client is always "Have sufficient money to pay for services". If your service costs $3000 then that is going suggest areas and people to whom you will not target your approach either in person or by advertising.

Other attributes will be as different as there are businesses. This is good fun and you can rope in your family and friends into a brainstorming session. You can cross the more outlandish when you are finished.

Now you make page and head it each:

• "What Does My Ideal Client Read?"

• "What Does My Ideal Client  Watch?"

• "What Does My Ideal Client Do?"

• "What Does My Ideal Client Need?"

• "What Does My Ideal Client Want?"

• "Where Does My Ideal Client Live?"

• "Where Does My Ideal Client Work?"

• "Where Does My Ideal Client Go?"

• "Where Does My Ideal Client Play?"

• "How Does My Ideal Client Purchase?"

• "How Does My Ideal Client Pay?"

• "How Does My Ideal Client Learn of New Things?"

This is a fair amount of work but you will finish with excellent ideas of who, where and how to target your prospects. It will have cost you a little time but so far no money.

Isn't that great!

 

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