A
Budget is not Worth a Wooden Dime!
The end of the fiscal year is upon you and it is now that
you and every other business review your results to see how well
(or badly) you did.
The business gurus told
you that you had to prepare a Budget if you were to have any
hope of doing well.
Much time and effort
So
you put a lot of time and effort you into preparing
your Budget with all those ambitious targets and neat
spreadsheets showing how your business could not help but
succeed.
The end of a year,
the start of a new year, makes us all a little reflective as we
contemplate how well our business has done. Some of you will
say, “Well, we’ve survived another year!” Some won’t be able to
say even that.
But I’ll bet that
your Budget, if you prepared one, didn’t plan just for survival.
What
went wrong?
A budget is a little like one of those heat
seeking rockets used by the military. How is it that they almost
always hit the target? The secret is in the monitoring aspect of
the rocket. The weapon is hardly ever on target but the steering
mechanism alters direction every second and follows that sucker
until BAMMM!
A Budget
is not Worth a Wooden Dime!
Unless you understand what it is disclosing
to you about your business and know how to take steps to put it
back on target
From the very first day what was
actually happening in your business differed from what your
business plan projected. Sales will have been higher or lower
than your projection. Expenses will have been higher or lower
and some expenses you probably won’t have even planned for at
all.
The nice little
profit you expected will have been affected by each and all of
these differences. At the end of each week or month you need to
set up strategies which will bring back reality to what your
business plan is projecting.
But used
properly a Budget can be your key to success
Maybe it was
unrealistic to project the profit that you included in your
business plan. Maybe your estimate should have been higher! It
is the "actual" compared to what you had hoped to achieve
which will allow you to focus your energy on what will really
make a difference.
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