New Clients From Old Or Working The Room

 We had a call from one of our Wedding Celebrant friends in a bit of a tizzy. Celebrants are always calling my wife because they think that Vlady has all the answers about wedding matters and she usually does.

The celebrant was an long-standing client of mine and I had assisted her with setting up her new business and getting it off the ground with marketing advice etc.

Wendy had  a flourishing and profitable marriage celebrancy business but she had moved to a new locality and her enquiries from locals was almost non-existent and her website tended to discourage enquiries from her old location because of the difficulty of distance. However, she was accepting these just to keep her business going.

"I am following all the marketing procedures you told me to," said Wendy," and they are not working in my new location".

"Well they must be working a bit, you are getting calls".

"But not enough. Your magic does not work in this new location.".

So I asked her if she was following the marketing strategies we had formulated to the letter, or had she changed some of the steps.

"Not a one!" she said. Except and she got that naughty look on her face like a child who has just been found out.

Wendy was naturally shy. One of her marketing strategies was to spend time at the ceremony making certain she greeted each guest, have a short conversation with them, and give as many people as possible a business card. She would end each conversation with: if you know anyone getting married please recommend me.

Originally she found this very stressful  But she persevered and as time went on she became known to so many in her area that she found it an easy and natural thing to do.

In the new area she was faced with strangers who did not know her. She had baulked at "working the room" . It was just a teensy-weensy deviation from her plan she did not think it would matter.

I convinced her to start the practice at her next local wedding. "What makes you think it will work? she asked.

Because it works for my hundreds and hundreds of other clients and it works for thousand and thousands of politicians who try to get elected. People like to do business with people they know personally, even if it's a short conversation at a wedding.

Conclusion: Wendy rang and said that she had booked three local weddings all initiated from the wedding the previous week. That will continue as it did in her old locality.

Hey! It's not just Vlady that has all the answers! It is so hard to be humble!

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