8 Tips For Free Advertising

 

 The chances for getting free advertising for your product or services are limited only by your own imagination and resourcefulness. It is difficult to count the number of opportunities for free advertising.
The mind boggles at the thought of listing them.

Here are 8 tips you can try in your business:

Tip 1. Write an article

Write an article about your particular expertise and submit it to all the magazines and papers which are issued to your target market. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and  "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.

Tip 2. Get Interviewed

Become a guest on as many of the radio and television talk shows or interview type programs as possible. This is much easier to do than most people realize. Many of the smaller stations are frantic to get  interesting guests on their show. Write a letter to the producer of these programs, then follow up an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program--perhaps even saving them time and money.

Tip 3. Free Bulletin Boards and Circulars

Post advertising circulars on all free bulletin boards in your area, particularly the coin-operated laundries, grocery  stores, and beauty and barber shops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekend. You can also enlist the aid of the middle school students in your area to had out circulars door-to-door.

Tip 4. Make Use Of Your Stationery

Make certain that you include a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address. 

Tip 5. Mail Order Publications

Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space--arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.

Tip 6."" Space
Many publications will give you a contract for ""space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less the regular price for the space need, insert your ad. Along these lines, be sure to check in with the suburban neighborhood newspapers.

Tip 7. Exchange Advertising

If you send out or publish any kind of catalog or ad sheet, get in touch will all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.

Tip 8 Advertise a Free Offer

Nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people--- a simple one page report with a "tag-line" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the reverse side. Ask for a self-addressed stamped envelope, and depending on the appeal for your report and circulation of the publication in which your ad appears, you could easily be inundated with responses!

The trick here, of course, is to convert all these responses, or a large percentage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

 

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